Combining serious scholarship with light-hearted ideas for relaxation.
Hammocks & Ruins combines informative in-depth descriptions of the lives of the people who built the Mayan ruins and colonial haciendas with options for relaxing on beaches and exploring the jungle. The blog therefore required a clean-cut, elegant feel to reflect this mix of enquiry and fun, and to set off its rich and varied imagery.
The logo identifies Hammocks & Ruins across Facebook and Instagram, as well as the site itself, and combines a steep, rather forbidding, Maya pyramid with the relaxing swoosh of a native hammock. The site structure helps users to either follow a theme, such as ‘Islands’, or to plan a day out which combines serious scrambling over ruins with fun in the sun.