How we work.
Your INK journey begins with a Q&A consultation in person or on Skype. This gives us the opportunity to get to know you, understand your brand, business goals and future objectives; and discuss the foundations of your project – including scale and ideal timings/budget.
This is where we delve deeper into strategy to identify the finer details of your specific content, design and communication needs, set the timelines and budget parameters for your project and provide you with a production schedule for delivery, review and completion.
Equipped with a crystal clear concept of what we want to achieve together and how, we get started on bringing your custom project or brand vision to life with our talented global team – weaving our experience and niche expertise together to take your brand further.
Why work with us?
Equipped with the winning combination of a comprehensive suite of services, extensive experience in niche sectors, and an expansive, curated international network, our agency has the unique ability to offer tailored, seamless and reliable creative support for projects of all sizes, across international timezones and territories.
Our competitive edge in the market stems from four key cornerstones, which are the foundations of our business:
Our boutique approach means we work closely with clients to find the right fit for your specific needs and budget, whether the project is short-term, long-term or ad-hoc. We also work across international timezones supported by local teams – which translates to 24/7 support, no matter where you are in the world.
Every expert in our international network has been hand-picked for his/her niche speciality and high standard of work, and vetted by the company. Each project is also supervised and managed by The Ink Collective from start to finish, ensuring consistency and expert quality control across the board.
Founded by two Millennials with specific experience in the luxury, fashion and lifestyle sectors, we are particularly in touch with the current demands of the next generation of target consumers, and perfectly matched to offer creative solutions that truly connect, inspire and activate the demographic.
Our global network of skilled creative professionals provides a unique point of difference, allowing us to merge international perspectives and sensibilities with local insights on the ground, to deliver tailored solutions that tap into international markets and truly engage target audiences.
Brands we have collaborated with:
Meet the founders.
Daniela Aroche is a trilingual freelance journalist and editor with more than 12 years’ experience in the field of media, communications and editorial strategy. Throughout her career to date, she has worked across a variety of print and digital publications in Australia, the United States, and Europe in the areas of business, beauty, fashion, travel & lifestyle, and international / current affairs.
Currently based in Paris, Daniela oversees the agency's editorial and communications projects, and provides strategic PR, media & communications consulting; in addition to undertaking regular freelance assignments and feature commissions for a variety of global publications, and reporting for the international news desk (lifestyle & luxury section) of Agence France-Presse (AFP) in Paris.
Most recently, Daniela worked as Editorial Director of Luxury Society, the world’s leading business resource for the luxury industry – headquartered in Geneva, Switzerland – where she was responsible for setting the strategic direction of all content and editorial activities on luxurysociety.com, managing its social media channels and suite of writers and photographers, and conceptualising content-led revenue streams for the company's global events and associated brand projects.