Smart technology can personalise product recommendations and track a customer’s individual needs but there hasn’t been mass adoption.
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Read MoreFashion++ recommends improvements to a person’s outfit. While purely academic, the research could eventually be used by a digital assistant to style people.
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Read MoreAugmented reality provider Perfect Corp. is partnering with Chinese ecommerce giant Alibaba to bring virtual try-on technology to Chinese consumers.
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Read MoreBrands that have integrated influencers into their strategies are now digging into more sophisticated metrics.
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Read MoreBrands that have integrated influencers into their strategies are now digging into more sophisticated metrics.
Read more on Vogue Business.
Read MoreLuxury brands are purchasing offsets to achieve carbon neutrality but it’s not a substitute to actually reducing emissions.
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Read MoreWhy Tyler Mitchell, Nadine Ijewere and others are shaking up the industry
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Read MoreAmerican Express is ramping up its environmental efforts with a new global campaign in partnership with a marine conservation group.
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Read MoreSocial network Facebook is encouraging brands to be more playful in how they engage with consumers by introducing new advertising capabilities.
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Read MoreThis week, everyone will be talking about Off-White and Balenciaga at Paris Fashion Week, France's proposed law to ban destruction of unsold consumer goods and Nike's latest results. Read our BoF Professional Cheat Sheet.
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Read MoreThe importance of the trusted Chinese platform to Western brands that want to engage with shoppers in the country continues to grow.
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Read MoreFrom early on, Instagram has portrayed a world that is slightly altered, depending on the user’s mood. The advent of influencers boosted the app’s highly-edited look, bringing to feeds professional-grade photos, sculpted and meticulously posed. But something is changing.
Read more on Quartzy.
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