British apparel label Pink Shirtmaker London is promoting its updated brand identity with a new ambassador and a comical campaign.
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The IMS Équité Luxury Leadership Summit that I moderated in Hong Kong last week focused on two main areas of the luxury industry: how luxury brands can be successful with China’s young and digitally native consumers, and how those brands can create extreme value in today’s era of uncertainty, technology disruption, increased sustainability expectations, and new markets.
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From new Bottega to denim Dior Saddle bags, a luxuriant shopping edit for September.
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A few words on a T-shirt or misjudged meme in heightened political times can be enough to stir up the outrage of internet users and attract unwanted official attention.
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Fashion giant Louis Vuitton is running a video campaign to promote its fall 2019 shoe collection for women.
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Aside from considering the format of videos for each platform, new research finds that different types of content resonate better within certain social media communities.
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According to a new report titled Minding the Talent Gap: Fashion and Luxury’s Greatest Challenge for the Next Decade, the luxury industry is suffering from a talent shortage. The challenge, it says, is finding “professionals with true creativity.
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Samsung’s Galaxy Fold phone is set to launch this month. However, there are rumours suggesting the company might be working on a second luxury foldable already. According to a report by Bloomberg, the Korean tech giant is working on a clamshell phone which folds inwards.
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A new report claims that the global luxury cosmetics market will reach $81.24 billion, posting a 5.6 percent compounded annual growth rate.
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Ralph Lauren, Prada, Saint Laurent, Balenciaga, Michael Kors and Burberry feature among industry leaders in the ‘Great Awokening’ who are pushing for transparency in production, and banning the use of animal fur – thanks to the changing customer demographic.
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