Words / Daniela Aroche
Photos / Rhodri Jones

The pearl of the Yucutan peninsula – blessed by calm, turquoise seas, balmy breezes, fine, sandy beaches and framed by craggy volcanic outcrops and dense, emerald-green jungle – Tulum is an emerging luxury hub like no other, which has thankfully overcome the sargussus issue of 2015, with its waters back to clear and pristine condition, save for a few scarce and scattered patches.

Skip the main tumbleweed town of Tulum, and head straight to the jungle-fringed beach road of Boca Paila, which runs parallel to the coastline between the famed Mayan ruins and the national park of Sian Ka'an – it is here this burgeoning boho-chic destination blooms to life.

Dotted with kitsch coffee shops (Tunich – en route to the archaeological site is one of the best for fresh pressed juices, smoothies and rich Oaxacan coffee), charming designer boutiques, posh hotels, zen spas, and romantic, jungle-set restaurants draped in fairy lights – this strip is an oasis which strikes the perfect balance between sophisticated luxury and beach-chic, feels like a fantasy island getaway and plays host to an eclectic mix of hip, young locals, sophisticated travellers of all ages (mostly from New York and L.A) and wealthy families on holiday. 

Rhodri Jones